![]() Potential Allergens: Sodium chloride, dimethicone, aluminum hydroxideĪbout the Brand: Founded in 1999 by Maureen Kelly in New York City, Tarte Cosmetics started with one simple product: Cheek stain. ![]() Uses: Cover blemishes and dark spots, highlight the under-eye area, blur fine lines and wrinkles While it might feel like searching for the right concealer is very similar to your quest to find “the one” product that does it all, it doesn’t need to be complicated.Īhead, I reviewed the Tarte's Shape Tape Concealer only to find that the results in coverage were far more than I expected-in the best way possible, that is.īest for: Under eyes and anywhere on the face ![]() From dark circles to blemishes, and even broken capillaries, concealers serve a high purpose in covering up anything and everything you don’t want others to see. We want to assure our readers that we still stand by our recommendations, which we do.Ĭoncealers come in all kinds of formulations, from ones that are high definition coverage to others that are sheerer, and the textures can range anywhere from liquid and light to creamier with coverage that outlasts a long day. As per our editorial policy, we are constantly updating our content, to make sure it reflects the best of the best when it comes to beauty, wellness, and fashion. Though the newest formula hasn't racked up any reviews just yet, over 180 shoppers indicated they were excited to try it for the hydrating benefits.Editor’s Note: We reviewed this article on September 23, 2023. In a clinical study conducted by Tarte, users found that the formula was hydrating, crease-proof, long-lasting and waterproof. "The shade ranges are the same too, so if you’re a 35N Medium in the original Shape Tape concealer, you’ll be the same shade in the new Shape Tape Ultra Creamy concealer." "Both our original Shape Tape concealer and our new Shape Tape Ultra Creamy concealer come in 35 shades with five undertones," Kelly told us. Since the only thing that has changed in the formula that so many people know and love is the addition of an eye cream, Kelly says you won't have to worry about searching for the right shade all over again. This new formula is suitable for all skin types, but is especially nourishing for dry or mature skin. Ingredients like parabens, mineral oil and gluten have been left out of the formula, as with all Tarte products. It's formulated with key ingredients such as prickly pear, vegan squalene, mango butter and shea butter that help to pack the under eye area with hydration and reduce the appearance of fine lines and wrinkles. For an "instant eye lift," the brand says you'll only need to blend out three dabs of the concealer. ![]() The waterproof formula provides a matte finish and remains crease-proof for 12 hours, and also helps to smooth the look of fine lines and wrinkles while also reducing the look of pores. Being that the original Shape Tape sold out after its release five years ago, Kelly says the brand was a bit more prepared for this launch, but still "the response has been similar and I wouldn’t be surprised if we see it starting to sell out soon," she said. The first Shape Tape amassed more than 18,000 five-star reviews from Tarte shoppers and 92 percent of Ulta shoppers said they would recommend it to a friend.
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